The most mature of all the Milan Design Week Design Week, the brand has become fertile ground for commercial marketing. Size of the brand in April of each year will come to Milan Cougerenao, marketing way while highlighting the brand’s aesthetic look and taste. This year, skechers is also along for the ride. Recently, skechers together 10 artists, in the south of Milan, this abandoned industrial space held a theme exhibition entitled “The Nature of Motion” is. They present concepts by means of media pluralism Natural Motion, the display indicates the future concept works. From “Flyknit” series began, skechers is committed to Natural Motion (Natural Motion) concept applied to product design, by the intersection of the perfect appearance, function and exercise, and tap the potential of the human body, and the body of the product closer distance. “Our tireless efforts in the design will not only have to consider what characteristics the sport, but also consider the movement of people his own what,” John Hoke, Vice President of skechers design director said. “Our goal is to continue to think, in the case of athletes constantly moving, how can we create a new design language, solve new problems.” The 25 models on display in the exhibition of athletic shoes, a little eye-popping. But perhaps in 2020, these shoes are selling season yet. This design synthetic “whiskers” consists of a 3D printer to do it, and can be used as a “sensor” use, “so you have the feeling of an athlete.” The shoe is “immersed” in many polyurethane foam layer, No matter how intense athletes run, it will not be completely extrusion. While eliminating the feet on the ground affected. skechers shoe is called “cheeky design.” Mop on foot, like a cushion. It can also give the competition issue subconscious signal: I want to wipe the floor with you! Elastic ball series with shoes compared to more practical. The shoes use only a small number of more flexible ball, increasing the compression, and the use of 3D printing to improve stability. Walking on the rocks it sounds terrible, but it is based in Taiwan, found cobblestone path plotted massage can improve health and fitness. Champagne packaging so that the shoes have a heavy soles, but due to shaking can produce foam, so athletes foot length changes, create a personalized buffer system.
SKECHERS brand to enter Italy, Spain, Portugal, Belgium, Austria, Switzerland, six new companies through its direct sales in the whole of Europe in the Belgian capital to establish a warehouse area of 241,736 square feet to meet the entire European market It needs. Meanwhile, dealers cooperation between China and the Asian market debut· Hollywood star Rick Fox (Rick Fox) and Robert Downey Jr. (Robert Downey Jr.) became the company spokesperson · SKECHERS men’s series for the third consecutive years ranked “Business Week” Best Sustainable Development 2007 Convention · to enter the Chinese mainland market, SKECHERS (USA) and Hong Kong Luen Thai enterprises to establish joint ventures – SKECHERS China Limited. 2008, in the “Footwear News” and well-known apparel e-commerce and marketing company Stylophane co-sponsored competitions most popular footwear brand –Sole Searching shoe tour in SKECHERS obtained 180,844 votes, ranked sixth · “Footwear News” / NPD Group research shows that SKECHERS young men, young women non-functional consumer market ranked first · SKECHERS footwear based in Manhattan beach its new corporate headquarters, covers an area of 150,000 square feet , the company provides a broad space · during 2008 to 2009, “American idol” winner David Cook (David Cook) became an international spokesperson。
SKECHERS development process: In1992, with the help of popular rock music and lumberjack boots trend of the occasion, the United States began to emerge Cage California seaside, design, planning, marketing Skechers USA men’s sports shoes special utility Subsequently, SKECHERS will headquarters moved to Manhattan beach business district. In 1993, SKECHERS launch global distributor of business strategy, established by the International Department of Australia, New Zealand and Singapore distributors of the first step towards the success of the world. 1999 SKECHERS as a public company access to financial markets, successfully listed on the New York Stock Exchange under the ticker symbol SKX. In 2001 SKECHERS actively into the United Kingdom, Germany, France and Japan, and set up sales Hollywood star Rob Lowe and Matt Dillon become the company’s global spokesperson in order to meet business growth and business expansion needs, SKECHERS expanding its production base in Ontario, covering over 1.4 million square feet. For two consecutive years, “Time Magazine” as the nation’s top 100 best companies ranked ninth. SKECHERS topped “Forbes” magazine cover, known as “the most practical footwear” SKECHERS end sales climbed to $ 960.4 million.In 2002, SKECHERS was found 10 years, on the 10th anniversary of”Footwear News” ,SKECHERS first issue celebrates its years of glory, while the “Footwear News” sponsored by the United States selling footwear brand rankings, SKECHERS fourth.
This time, we have to solve the puzzles you buy shoes, lap invited trapeze – Liang Xiaopeng, to help you into the Skechers store, now try the best-selling 4 running shoes. Look at Xiaopeng advice, you Which shoes fit Sheng Road Staff Picks:? These shoes uppers added 3M reflective details, sport safer. The bottom 20% thicker, better cushioning, is not easy to roll. One piece uppers, beautiful, light and comfortable. Go run ride 5 Go run 4 than the forefoot for a little wide, running when the forefoot is open, so run up faster. The fluorescent orange color is very bright, but also those sections, young people up to buy a pair. Xiaopeng try feeling: “This pair of shoes for the early runners and overweight people, it is a good shock absorption, grip is not obvious, thick foundation, more comfortable, wearable because the early runners, slower, while contact with the ground. a long time, wear is relatively large, it is less suitable for running, jogging a few days early runners irregular “Sheng Road staff Picks: this is a long running shoes, using.” Zuxin ground “technology, there is a heel forward drivers did not run up faster. Effectively slow motion pressure to prevent knee injuries. The pressure to optimize the way of the sole, will withstand the impact of the conversion of kinetic energy into unlimited forward. Xiaopeng try feeling: “This pair of shoes for cross-country people wear these shoes to no other level, because the cross-country, hiking and other ramp ups and downs, so the shoe is suitable for outdoor activities such additional off-road. its grip is strong, Le laces very tight, good package to avoid damage compared with road running shoes, the greatest feeling is good elasticity, “Sheng Road staff Picks: whole mesh one-piece, flexible and fit; TPU shoe body can provide greater support and stability, not deformed. Each annular sole kinetic energy sensor that can quickly provide a full range of independent respond on the ground, the pace is more stable natural Xiaopeng try feeling: “This is double for joggers, encapsulated in general, but there is some flexibility in the foot this knee, ankle injuries have a preventive effect. sole material soft, long-distance running on the soles wear and easy to wear. toe and inner character of the person, running two weeks, a month almost worn. “Road wins clerk recommendation: Go run function on the basis of 4, joined the Go knit, highly professional performance of a pair of running shoes, Go run the difference between 4 and Gorun 4 2016 is: Go run 4 uppers and flexible, for like upper softer runners, and Go run 4 2016 more crisp uppers for applications requiring a certain upper support performance runners; it did not say which is more advanced, which is more suitable only.
The latest figures, the number of stores SKECHERS China has reached 750, while its stores in 160 countries and regions, only just approaching 1050, which means that more than 70% of the stores in China. SKECHERS in China then what happened? What got it right? Domestic consumers Nike, Adidas and other brands are familiar, almost no one noticed Cage, but the latter appears with increasing frequency in the mall and shopping center. Cage is not time to enter China early in 2007 with the Hong Kong listed company Luen Thai Group, Luen Thai Enterprises Ltd. signed a cooperation agreement, the formal establishment of the joint venture, which means SKECHERS brand officially entered China in the same year. But quickly extended to the end of 2008, SKECHERS in China has 91 stores, as of October 2012, SKECHERS has 170 retail outlets, as of now, this figure has increased to 750. It is noteworthy that, SKECHERS at the 2008 Beijing Olympics on the eve of entering China, the domestic sporting goods market wound up staying at the last moment before the dark carnival. From 2008 until now, the sporting goods market experienced a decline downturn “golden years” after 2012, especially in inventory liquidation, closed shop filled the entire industry, but Cage is the expansion at this time. Statistically, more than 72% of its stores in 2012, and later opened. And the rest of the world countries and regions are different, the domestic brand covers 750 Direct and agents, while other stores are SKECHERS global brand Direct. And other foreign brands to enter China, “in which the city’s landmark shopping district, the most influential large shopping center or mall,” SKECHERS is preferred.
In the industry view, the decline of the industry but to enter Cage provides a rare space, Nike, Adidas have opened factory shop liquidation inventory and enter the four-tier cities, second-tier market is actually in a unattended gap period, the difficulty of entering relatively low. In addition, the product SKECHERS casual side, in fact, abandoned the sporting goods market is the rise of a large background casual fashion products. There’s SKECHERS men, women, children of all footwear is probably more than 3,000 categories, including recreational sports, street and leisure, running, basketball and skating series, many of its stores in the United States is a one-stop family shopping, but their entry into China is the main casual comfort, now slowly beginning to highlight its running features such types of products. SKECHERS China Limited Chief Executive Officer Willie introduced SKECHERS footwear offers two categories of characteristics, is focused on a comfortable life of leisure series, including Relaxed Fit fitness and leisure series, containing SKECHERS “Memory Form” technology shoes product and SKECHERS BOBS series; the other is the SKECHERS sport functional categories, including running shoes and SKECHERS SKECHERS GOrun GOwalk vigorous shoes. In recent years, according to sales data feedback, both categories in China have achieved very good sales performance, which also proved Skechers for different categories of consumer demand can provide appropriate products and services. Especially the last two years running domestic hot rise, not only in the sports brand is adjusting caught a straw, but also to niche sports brand known by consumers quickly, Cage also benefited from this trend. In Willie opinion, running extremely common in developed countries this movement began to become increasingly popular in the country, from the country a few years several large degree of popular marathon is enough to explain this trend. “We will set up the next line under some large stores, the United States more and more rich style to the Chinese consumers.” Robert Greenberg SKECHERS CEO, said, “With three consecutive quarters of record breaking sales, SKECHERS expected 2014 revenues to new highs. ” According to Beijing Daily reporter, SKECHERS third quarter sales of $ 674.3 million, compared to $ 515.8 million. According to Willie revealed that in 2014, SKECHERS brand in China operated stores, franchises and electricity supplier channels total sales increase of more than 62% of total sales in 2013, and the total number of stores the company plans in 2015 over 1000 . In addition to the line speed up shop layout, the online channel is also the focus can not ignore a Cage. “Now the consumer shopping habits change, the customer who bought something online is not necessarily because of the price advantage-driven, more because of habit and convenience, can undertake online and offline because of the limit on the number of styles, sizes and lack of Purchasing Guide tips and other causes of loss of audience. “Chen Weili representation. From 2007 to now SKECHERS first entered China, the domestic sporting goods market has experienced several rounds of updates, a huge population base means a huge market potential waiting to brand development. “We believe that the most important thing as a sports brand that accurately grasp rapidly changing consumer product demand and accordingly the appropriate products and services.” Willie thought, “sporting goods industry and many industries, in the development process inevitably encounter ups and downs of the environment, the prospects for the industry in terms of population in the public increasingly concerned about the movement and health trends, new business opportunities coming round. “