The most mature of all the Milan Design Week Design Week, the brand has become fertile ground for commercial marketing. Size of the brand in April of each year will come to Milan Cougerenao, marketing way while highlighting the brand’s aesthetic look and taste. This year, skechers is also along for the ride. Recently, skechers together 10 artists, in the south of Milan, this abandoned industrial space held a theme exhibition entitled “The Nature of Motion” is. They present concepts by means of media pluralism Natural Motion, the display indicates the future concept works. From “Flyknit” series began, skechers is committed to Natural Motion (Natural Motion) concept applied to product design, by the intersection of the perfect appearance, function and exercise, and tap the potential of the human body, and the body of the product closer distance. “Our tireless efforts in the design will not only have to consider what characteristics the sport, but also consider the movement of people his own what,” John Hoke, Vice President of skechers design director said. “Our goal is to continue to think, in the case of athletes constantly moving, how can we create a new design language, solve new problems.” The 25 models on display in the exhibition of athletic shoes, a little eye-popping. But perhaps in 2020, these shoes are selling season yet. This design synthetic “whiskers” consists of a 3D printer to do it, and can be used as a “sensor” use, “so you have the feeling of an athlete.” The shoe is “immersed” in many polyurethane foam layer, No matter how intense athletes run, it will not be completely extrusion. While eliminating the feet on the ground affected. skechers shoe is called “cheeky design.” Mop on foot, like a cushion. It can also give the competition issue subconscious signal: I want to wipe the floor with you! Elastic ball series with shoes compared to more practical. The shoes use only a small number of more flexible ball, increasing the compression, and the use of 3D printing to improve stability. Walking on the rocks it sounds terrible, but it is based in Taiwan, found cobblestone path plotted massage can improve health and fitness. Champagne packaging so that the shoes have a heavy soles, but due to shaking can produce foam, so athletes foot length changes, create a personalized buffer system.
SKECHERS development process: In1992, with the help of popular rock music and lumberjack boots trend of the occasion, the United States began to emerge Cage California seaside, design, planning, marketing Skechers USA men’s sports shoes special utility Subsequently, SKECHERS will headquarters moved to Manhattan beach business district. In 1993, SKECHERS launch global distributor of business strategy, established by the International Department of Australia, New Zealand and Singapore distributors of the first step towards the success of the world. 1999 SKECHERS as a public company access to financial markets, successfully listed on the New York Stock Exchange under the ticker symbol SKX. In 2001 SKECHERS actively into the United Kingdom, Germany, France and Japan, and set up sales Hollywood star Rob Lowe and Matt Dillon become the company’s global spokesperson in order to meet business growth and business expansion needs, SKECHERS expanding its production base in Ontario, covering over 1.4 million square feet. For two consecutive years, “Time Magazine” as the nation’s top 100 best companies ranked ninth. SKECHERS topped “Forbes” magazine cover, known as “the most practical footwear” SKECHERS end sales climbed to $ 960.4 million.In 2002, SKECHERS was found 10 years, on the 10th anniversary of”Footwear News” ,SKECHERS first issue celebrates its years of glory, while the “Footwear News” sponsored by the United States selling footwear brand rankings, SKECHERS fourth.
This time, we have to solve the puzzles you buy shoes, lap invited trapeze – Liang Xiaopeng, to help you into the Skechers store, now try the best-selling 4 running shoes. Look at Xiaopeng advice, you Which shoes fit Sheng Road Staff Picks:? These shoes uppers added 3M reflective details, sport safer. The bottom 20% thicker, better cushioning, is not easy to roll. One piece uppers, beautiful, light and comfortable. Go run ride 5 Go run 4 than the forefoot for a little wide, running when the forefoot is open, so run up faster. The fluorescent orange color is very bright, but also those sections, young people up to buy a pair. Xiaopeng try feeling: “This pair of shoes for the early runners and overweight people, it is a good shock absorption, grip is not obvious, thick foundation, more comfortable, wearable because the early runners, slower, while contact with the ground. a long time, wear is relatively large, it is less suitable for running, jogging a few days early runners irregular “Sheng Road staff Picks: this is a long running shoes, using.” Zuxin ground “technology, there is a heel forward drivers did not run up faster. Effectively slow motion pressure to prevent knee injuries. The pressure to optimize the way of the sole, will withstand the impact of the conversion of kinetic energy into unlimited forward. Xiaopeng try feeling: “This pair of shoes for cross-country people wear these shoes to no other level, because the cross-country, hiking and other ramp ups and downs, so the shoe is suitable for outdoor activities such additional off-road. its grip is strong, Le laces very tight, good package to avoid damage compared with road running shoes, the greatest feeling is good elasticity, “Sheng Road staff Picks: whole mesh one-piece, flexible and fit; TPU shoe body can provide greater support and stability, not deformed. Each annular sole kinetic energy sensor that can quickly provide a full range of independent respond on the ground, the pace is more stable natural Xiaopeng try feeling: “This is double for joggers, encapsulated in general, but there is some flexibility in the foot this knee, ankle injuries have a preventive effect. sole material soft, long-distance running on the soles wear and easy to wear. toe and inner character of the person, running two weeks, a month almost worn. “Road wins clerk recommendation: Go run function on the basis of 4, joined the Go knit, highly professional performance of a pair of running shoes, Go run the difference between 4 and Gorun 4 2016 is: Go run 4 uppers and flexible, for like upper softer runners, and Go run 4 2016 more crisp uppers for applications requiring a certain upper support performance runners; it did not say which is more advanced, which is more suitable only.